Charlotte Hughes: Professional Portfolio
My Bio
From being in the final steps of completing my degree in fashion marketing, it has made me feel that I am ready to pursue a career in public relations, after gaining work experience in this sector and looking further at the different roles that communication has in the sector and the impact that it has on the consumer, has lead me want to learn further and be a part of this. Below you can find a variation of my work and experience, mainly in an accessible luxury market which is the sector that I wish to pursue.
Projects
Veja - Online to Bricks and Mortar
Looking at how Veja are currently a brand that mainly trades online and through stockists, seeing how they could have their own physical store or concession space dedicated directly to the brand and their strong ethos of transparency and sustainability. With the main aim of the retail space to educate the consumer further on conscious consumption and their impact on the environment. With this a marketing strategy alongside a visual merchandisng toolkit was created to visualise the idea, along with how to put the transition into practice and to communicate with the targeted market.
Common Projects - Website Redesign
After analysing Common Projects as a brand, they lacked having a functioning transactional website; with the website currently being used as a showroom to display latest collections. In order to keep up with their competitors the need for the consumer to purchase the items directly on the website was there but to still in keep with the minimalisitic, sleek aesthetic of the brand.
Earth Yoga
After looking at the brand Patagonia and the wide variety of categories that they offer I decided to focus on the yoga collection, with this I created a range plan around the collection that focussed on sportswear brands that created pieces sustainability for example from recycled plastic bottles. Then an idea of a physical space was needed to house the collection. For this I wanted to create a space which helped to build a community, rather then just a store; to do this the importance of adding experience to the customer journey was key with a place where the customer can practice yoga alongside socialising with peers that have similar views.
Professional Experience
Fashion Work
December 2017 - May 2019
Luxury Sales Assistant at Kurt Geiger
Assisting and helping customers with their purchasing decisions, by using product and brand knowledge, and being aware of current trends that may influence a purchasing decision, which is part of a good customer service experience. Maintain the standard of visual merchandising through displays within the store, and creating new ones with new season stock. Working together as a team to ensure goals and targets are met together.
January 2018
Public Relations Intern at Starworks Group
Daily monitoring of publications to make sure all coverage of clients is recorded and sent to the relevant person. Communicating directly with clients when on reception to make sure they are welcomed, handling enquiries, preparing for meetings and overseeing deliveries and pick-ups. Using fashion GPS to prepare send outs, which are then organised for collection using a range of companies and couriers for international and domestic deliveries. Assisting with MAN Fashion East show and Charles Jeffery show, directing guests to their seats, and ensuring everyone had the correct press releases
June 2017 - July 2017
Display Intern at Harvey Nichols
I worked to help with the change of the window displays and to continue the theme of the windows through to the shop floor, the theme was very geometric involving a lot of triangles. I was able to help assist with choosing and selecting relevant outfits for the mannequins to wear that coincided with the brief, from the stock available.
August 2014 - August 2016
Customer Assistant at Marks and Spencer
A secured permanent contract for weekend working. Responsibilities include all aspects of customer service, merchandising and stock management. Enjoy being part of team with demanding daily targets.
